Welcome to Inside Insight, founded by brand research and strategy executive Amy Stanton. Here is a little bit of Amy’s story:

Amy is a professional problem solver who gets up every day energized to help organizations reach their audiences by helping them with the research they need to create exciting journey and amazing stories. Amy has spent 27 years building a reputation as a strong leader who has dedicated her career and training to finding the most effective ways to uncover the insights brands need to connect with their customers. She’s worked with clients ranging in size from startup to national across a wide array of industries. She’s a big believer that insights and marketing rules apply to legacy brands in established industries to the young up-and-comers who are pioneering verticals we haven’t even heard of.

In addition to a career spent working with organizations and clients across a lot of industries and verticals, she’s had a voracious appetite for education and is ABD in a doctorate in consumer psychology through Michigan State University’s nationally ranked advertising and public Relations department. During her doctoral work, she conducted research on consumer responses to digital marketing appeals that were published in advertising and consumer psychology journals.

Amy doesn’t work alone. She has pulled together brand research and strategy teams for clients from her professional network of experienced and talented people who are just as passionate as she is about helping their clients succeed. And yes, some of them went to universities her Spartys lost to in football.

We forward to meeting you.