Inform bright ideas

Inside Insight can help you with the research you need to drive your marketing and brand creative. We can design a research plan to meet your organization goals and budget. Our research expertise can help you with:

  • Product innovation

  • Pricing decisions

  • Brand creative development

  • Concept testing

  • Strategic and marketing planning

  • And more

Unlock consumer mindsets

Inside Insights has the research expertise to understand why customers love and demand brands in your product category. We use a mixed method approach to uncover unique ways you can build a brand and products your consumers will love. Our methods include:

  • Competitive analysis and secondary marketplace research

  • Depth interviews

  • Focus groups

  • Facilitated discussion boards

  • Surveys

  • A/B testing

  • And more

Map your brand’s strategy

The Inside Insight has expertise than so much more than research. We have the expertise you need to plan the next stage of your organization’s journey. We adapt to what your organization or agency team needs because we know how to inform great brand strategies and marketing plans with the right research at the right time. Let us partner with you for:

  • Brand creative brief and standards development

  • Audience segmentation

  • Messaging

  • Marketing plans

  • Benchmarking

  • And more